Frank Mescall, Westmeath GAA Chair, believes supporters and players can play a key role in road safety.
Westmeath County Council are partnering with the GAA and Gardaí for a local road safety campaign.
This comes as nearly 40% of people killed or injured on roads are between the ages of 18 and 35.
Frank Mescall, Westmeath GAA Chair, believes supporters and players can play a key role in influencing their families and others with road safety.
The campaign will see large signs in local club grounds with the message 'Be a team player. Think road safety. A mistake on the field could cost the game; a mistake on the road could cost your life'.
Mr Mescall says many clubs have been directly impacted by road deaths:
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