It will include zero carbon homes and new transport system.
Third level education will be central to plans to turn a Westmeath town into a green sustainable city by 2040.
The Ballymore Group led by Sean Mulryan is aiming to deliver 20,000 new zero carbon homes along with a brand new transport system as part of their Athlone Town masterplan
Investment in TUS Athlone is a key part of the project, with the aim of having 25,000 students enrolled by that time with a new 5,000 bed eco-friendly student village.
Dominic McGrath of the Sunday Business Post interviewed Mr Mulryan and says it's about putting in building blocks for future success:
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