International Sports Retailer Announces Sponsorship Of Offaly Club

Wednesday, 5 May 2021 at 10:57

Rhode GAA are the latest to be sponsored by Sports Direct.

Sports Direct has come on board as a major sponsor of Rhode until 2024.

The retailer is expanding its involvement in grassroots GAA and the Offaly club is among five beneficiaries.

It brings the total number of clubs across Ireland under the Sports Direct umbrella to 11.

For the past three years, as part of Cycle 1 of their grassroots programme, Sports Direct has been proud Official Supporters of six GAA clubs across Ireland including: Glen Rovers (Cork), Listry GAA (Kerry), Ballygunner GAA (Waterford), Clane GAA (Kildare), St Dominic’s GAA (Roscommon) and Bellaghy GAC (Derry).

Sports Direct has invested more than €250,000 into their support at this level to date, and today’s announcement further shows their commitment to local GAA as, with the launch of Cycle 2 of the programme, they will not only continue their support of their Cycle 1 clubs, but have also added support for St. James’ GAA (Galway), Blessington GAA (Wicklow), Cavan Gaels GAA (Cavan), Geraldine’s GFC (Louth) and Rhode GAA (Offaly) into their grassroots fold.

Speaking about today’s announcement, Sports Direct’s Managing Director, Leonard Brassel said:

“Over the past three years, we have been Official Supporters of six grassroots GAA clubs and we have nurtured positive relationships with each of them, which remain true and respectful to the principles and culture of these clubs. Today, we are incredibly proud to announce our expansion of this support for another three years and incorporating five more clubs, to bring the total number of clubs to 11 nationwide. As we continue to expand in the Irish market, the group couldn’t be prouder of our Grassroots Official Supporter programme. We are delighted to take this next step in our grassroots support, and help to support these clubs and communities who have such a passion for GAA. All of us at Sports Direct share this passion for Gaelic Games, and we look forward to working with all of these local clubs and celebrating the local success stories.’’