The news will come as a shock to lovers of the dessert.
The beloved 'Choc Ice' has been discontinued.
In a statement to Midlands 103, HB Ice Cream says it's sorry to disappoint lovers of the dessert, but the decision comes as it's no longer as popular as it once was.
But, the company says it has brought back the 'Feast' just in time for the sun to shine.
A spokesperson for HB Ice Cream says:
"We're sorry to disappoint Choc Ice lovers with the discontinuation of this ice cream, but we have found that it is no longer as popular as it once was. We will continue to offer classics such as Iceberger, Brunch, and Loop the Loop, and are happy to say that we have also brought back our chocolate ice cream Feast in time for the sun to shine!"
History Of Westmeath Lake explored in new Documentary Series
Laois Doctor Shares Best Longevity Tips
Midlands Preps For Colourful St Patrick's Day Events
Midlands Star Wins Glitterball After Stunning Performances
Laois Company Wishes Rose Of Tralee Luck For DWTS Final
Laois Man Looking For Love On First Dates Ireland Tonight
Laois Folk Singer To Perform In Times Square For St Patrick’s Day
Tolü Makay And Katelyn Cummins Into Dancing With the Stars Final
Over €65K Funding For Midlands Agricultural Shows
Bressie Opens Up About Pregnancy Loss In New Book
Maura Higgins Gifted Birkin By Traitors Co-Star
Harry Styles Opens Up On Bandmates Death
Nicola Coughlan Speaks Out On Body Positivity
DWTS Judge Praises Midlands Contestants Ahead Of Semis
New Offaly Peat Industry Film Premieres Tonight
Bressie Adds New Dates To 2026 Irish Tour
Offaly Singer-Songwriter Surges Into Dancing With The Stars Semi-Finals
Niall Horan Confirms Fourth Album
Look back on Forest Fest 2024