It estimates that €10 spent translates into €40 in terms of employment.
Every 10 euro spent in Westmeath on Irish products and services generates over 40 euro of benefit in terms of employment.
That's according to research done for the new Look for Local campaign being launched across the county this week.
Liam Tutty, of Athlone's Dead Centre Brewing, explains the personal impact it has on his staff:
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