It estimates that €10 spent translates into €40 in terms of employment.
Every 10 euro spent in Westmeath on Irish products and services generates over 40 euro of benefit in terms of employment.
That's according to research done for the new Look for Local campaign being launched across the county this week.
Liam Tutty, of Athlone's Dead Centre Brewing, explains the personal impact it has on his staff:
Mental Health Charity Highlight Tips For Stress Awareness Week
Family Of Joe Drennan Express Relief At Extended Sentence For His Killer
Midlands MEP Urges Tougher Stance On EU Nitrates Deal
Midlands Prisons Linked To One In Three Inmate Deaths
Laois Councillor Calls For Livestreaming Of Meetings
Two Men Charged After Cross Border Terrorism Investigation In Laois
Sentence Increased For Driver Who Killed Laois Student In Hit And Run
HSE Warns Poultry Farmers To Get Flu Shot Amid Bird Flu Cases
Westmeath Farmers Encouraged To Attend Election Debate
Midlands Workers In Line For Possible Revenue Refunds
Westmeath Councillor Pushes For Motor Homes
EPA'S Track Record On Nitrates Derogation 'Concerning' - Joe Flaherty
Laois Priest Calls For Sacrament Prep Outside School
Fastway Workers Support Meeting To Be Held In Laois
Two Men Arrested In Laois In Cross Border Terrorism Investigation
DJ Carey Case ‘Difficult’ For Supporters - Eimear Ní Bhraonáin
JNLR Figures Reveal Growth In Midlands 103 Listenership
Judge Considers Sending Enoch Burke Back To Prison After Latest Court Clash
Tributes Paid To Retiring Midlands Superintendent
Midlands Senator Questions Accuracy Of EPA Report On Illegal Peat Extraction