Chocolatiers, florists and jewellers will see a boost in sales today.
The personal touch and putting an immediate smile on someone's face are some of the reasons flowers are so popular on Valentine's Day, according to a midlands florist.
Going out for dinner is on some people's agenda today while others will have a night in, or spend the night with friends.
Meanwhile, chocolatiers, florists and jewellers are seeing a boost in sales as people buy gifts for their special someone.
Yvonne Harte, manager of All Occasions Florists in Portlaoise says most customers have pre-ordered their flowers:
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