New Wines Direct Store Opening In The Midlands

A second Wines Direct store is opening in the midlands this week.

Following the success of the site in Mullingar, the company will officially open the doors of their new store in the Hickey Building in Athlone on Thursday.

The company says the decision to expand to Athlone was a 'no brainer,' as there's a 'thirst and excitement for delicious wines' in the town.

Wines Direct is a family run business - sons Gareth and Gavin took over from their father, Paddy Keogh, back in 2014.

Check out some photos of the new store below:

<div class="gm-photos cf small" data-controller="album" data-album-id-value="14242" data-album-images-value='[{"name":"AthloneShop_01[1]","descr":"","slug":"athloneshop_0111","page_path":"\/news\/midlands-news\/new-wines-direct-store-opening-in-the-midlands\/?i=athloneshop_0111","url":"https:\/\/mmo.aiircdn.com\/277\/6475e1c215dc0.jpg","thumb_url":"https:\/\/mmo.aiircdn.com\/cdn-cgi\/image\/width=140,height=140,fit=cover\/277\/6475e1c215dc0.jpg"},{"name":"AthloneShop_04[1]","descr":"","slug":"athloneshop_041","page_path":"\/news\/midlands-news\/new-wines-direct-store-opening-in-the-midlands\/?i=athloneshop_041","url":"https:\/\/mmo.aiircdn.com\/277\/6475e1d770b63.jpg","thumb_url":"https:\/\/mmo.aiircdn.com\/cdn-cgi\/image\/width=140,height=140,fit=cover\/277\/6475e1d770b63.jpg"},{"name":"AthloneShop_09[1]","descr":"","slug":"athloneshop_091","page_path":"\/news\/midlands-news\/new-wines-direct-store-opening-in-the-midlands\/?i=athloneshop_091","url":"https:\/\/mmo.aiircdn.com\/277\/6475e1e496a6a.jpg","thumb_url":"https:\/\/mmo.aiircdn.com\/cdn-cgi\/image\/width=140,height=140,fit=cover\/277\/6475e1e496a6a.jpg"},{"name":"AthloneShop_12[1]","descr":"","slug":"athloneshop_121","page_path":"\/news\/midlands-news\/new-wines-direct-store-opening-in-the-midlands\/?i=athloneshop_121","url":"https:\/\/mmo.aiircdn.com\/277\/6475e1f225c2e.jpg","thumb_url":"https:\/\/mmo.aiircdn.com\/cdn-cgi\/image\/width=140,height=140,fit=cover\/277\/6475e1f225c2e.jpg"},{"name":"AthloneShop_20[1]","descr":"","slug":"athloneshop_201","page_path":"\/news\/midlands-news\/new-wines-direct-store-opening-in-the-midlands\/?i=athloneshop_201","url":"https:\/\/mmo.aiircdn.com\/277\/6475e207026d9.jpg","thumb_url":"https:\/\/mmo.aiircdn.com\/cdn-cgi\/image\/width=140,height=140,fit=cover\/277\/6475e207026d9.jpg"}]' data-album-showing-index-value="0" data-action="resize@window->album#updateLayout popstate@window->album#popState" >

album#pageCarousel:prevent" data-album-direction-param="left" data-album-target="carouselArrowLeft" > album#pageCarousel:prevent" data-album-direction-param="right" data-album-target="carouselArrowRight" > album#toggleCarouselArrows" > album#selectThumbnail:prevent mouseenter->album#showTip mouseleave->album#hideTip" >AthloneShop_01[1] album#selectThumbnail:prevent mouseenter->album#showTip mouseleave->album#hideTip" >AthloneShop_04[1] album#selectThumbnail:prevent mouseenter->album#showTip mouseleave->album#hideTip" >AthloneShop_09[1] album#selectThumbnail:prevent mouseenter->album#showTip mouseleave->album#hideTip" >AthloneShop_12[1] album#selectThumbnail:prevent mouseenter->album#showTip mouseleave->album#hideTip" >AthloneShop_20[1]

album#prev:prevent" >Previous image album#next:prevent" >Next image 1 of 5

album#updateOverlayNavSize" /> album#prev:prevent" > Previous image album#next:prevent" > Next image

More Galleries

Home & Energy 2026

Midlands 103 Hospitality Awards 2025

Ploughing 2025 Tullamore

AthloneShop_01[1] Share popup#open" data-popup-size-param="550x500" target="_blank"> Share on Facebook <path d="M23.9981 11.9991C23.9981 5.37216 18.626 0 11.9991 0C5.37216 0 0 5.37216 0 11.9991C0 17.9882 4.38789 22.9522 10.1242 23.8524V15.4676H7.07758V11.9991H10.1242V9.35553C10.1242 6.34826 11.9156 4.68714 14.6564 4.68714C15.9692 4.68714 17.3424 4.92149 17.3424 4.92149V7.87439H15.8294C14.3388 7.87439 13.8739 8.79933 13.8739 9.74824V11.9991H17.2018L16.6698 15.4676H13.8739V23.8524C19.6103 22.9522 23.9981 17.9882 23.9981 11.9991Z"> Share on Messenger <a href="http://www.facebook.com/dialog/send?&app_id=1850503301852189&link=https%3A%2F%2Fwww.midlands103.com%2Fnews%2Fmidlands-news%2Fnew-wines-direct-store-opening-in-the-midlands%2F&redirect_uri=https%3A%2F%2Fwww.midlands103.com%2Fnews%2Fmidlands-news%2Fnew-wines-direct-store-opening-in-the-midlands%2F&display=popup" class="aiir-share__link aiir-share__link--messenger" data-controller="popup" data-action="click->popup#open" data-popup-size-param="645x580" target="_blank"> Share on Messenger popup#open" data-popup-size-param="550x400" target="_blank"> Share on X Share on Whatsapp <path d="M11.665 9.588c-.2-.1-1.177-.578-1.36-.644-.182-.067-.315-.1-.448.1-.132.197-.514.643-.63.775-.116.13-.232.14-.43.05-.2-.1-.842-.31-1.602-.99-.592-.53-.99-1.18-1.107-1.38-.116-.2-.013-.31.087-.41.09-.09.2-.23.3-.35.098-.12.13-.2.198-.33.066-.14.033-.25-.017-.35-.05-.1-.448-1.08-.614-1.47-.16-.39-.325-.34-.448-.34-.115-.01-.248-.01-.38-.01-.134 0-.35.05-.532.24-.182.2-.696.68-.696 1.65s.713 1.91.812 2.05c.1.13 1.404 2.13 3.4 2.99.476.2.846.32 1.136.42.476.15.91.13 1.253.08.383-.06 1.178-.48 1.344-.95.17-.47.17-.86.12-.95-.05-.09-.18-.14-.38-.23M8.04 14.5h-.01c-1.18 0-2.35-.32-3.37-.92l-.24-.143-2.5.65.67-2.43-.16-.25c-.66-1.05-1.01-2.26-1.01-3.506 0-3.63 2.97-6.59 6.628-6.59 1.77 0 3.43.69 4.68 1.94 1.25 1.24 1.94 2.9 1.94 4.66-.003 3.63-2.973 6.59-6.623 6.59M13.68 2.3C12.16.83 10.16 0 8.03 0 3.642 0 .07 3.556.067 7.928c0 1.397.366 2.76 1.063 3.964L0 16l4.223-1.102c1.164.63 2.474.964 3.807.965h.004c4.39 0 7.964-3.557 7.966-7.93 0-2.117-.827-4.11-2.33-5.608">

Search

Listen Live

On Air Now

Thin Lizzy

New Wines Direct Store Opening In The Midlands

More from Midlands News

Download Our App