It's the second store in the region.
A second Wines Direct store is opening in the midlands this week.
Following the success of the site in Mullingar, the company will officially open the doors of their new store in the Hickey Building in Athlone on Thursday.
The company says the decision to expand to Athlone was a 'no brainer,' as there's a 'thirst and excitement for delicious wines' in the town.
Wines Direct is a family run business - sons Gareth and Gavin took over from their father, Paddy Keogh, back in 2014.
Check out some photos of the new store below:
Gardai Appeal For Help In Locating Missing Westmeath Girl
Victims Name Attackers In Double Attempted Murder Trial Involving Offaly Brothers
Protocol To Locate Missing People With Dementia To Be Supported By HSE And Gardaí
Offaly TD Likens Peat Policy To A Mercosur-Style Approach
Laois TD Raises Privacy Concerns Over Expanded Use Of Public Services Card As ID
Over €1m Worth Of Illegal Cigarettes Seized In Offaly
Public Invited To Shape Future Of Midlands Rivers
Laois Comedian Pays Heartfelt Tribute To Her Parents
TUS Marks 50 Years Of Design Education With Graduate Showcase Launch
Rose Of Tralee Backs Campaign Encouraging Girls Into Apprenticeships
Electric Keys Returns To Electric Picnic
Nursing Homes Group Says Government Ignoring Challenges Of Ageing Population
Campaigners Urge Government To Tackle Pet Abuse In Coercive Control Cases
Longford Westmeath TD Slams Pressure On Service Shortfall For Aging Carers
Westmeath Car Company Manager Says Failed EV Training Centre 'Missed Opportunity'
Midlands MEP Welcomes Decision To Block Brazilian Beef from EU Markets
Midlands Lakes Get Favourable Review From EPA
Westmeath Councillor Calls For CCTV In Town Park
Midlands Plays Host To International Dementia Conference
72 New Special Class Places Confirmed For Laois Schools This September