It's the second store in the region.
A second Wines Direct store is opening in the midlands this week.
Following the success of the site in Mullingar, the company will officially open the doors of their new store in the Hickey Building in Athlone on Thursday.
The company says the decision to expand to Athlone was a 'no brainer,' as there's a 'thirst and excitement for delicious wines' in the town.
Wines Direct is a family run business - sons Gareth and Gavin took over from their father, Paddy Keogh, back in 2014.
Check out some photos of the new store below:
Enterprise Department Confirms Over 80 Westmeath Jobs At Risk
Offaly Teacher Pays Tribute To Colleagues After Winning STEM Award
Asthma Society of Ireland Hold Workshop In Laois This Weekend
Laois TD Calls For Shorter Ambulance Deployment Distance
Uisce Eireann Publish Shannon Pipeline Consultation Submissions Report
70% Of Farming Families Lack Succession Plan
Mental Health Charity Triple Counselling Sessions After Citywest Protests
Westmeath Library To Close For Three Months From Today
Drug Usage On The Rise In The Midlands
Shannon Callows Farmers Demand Inclusion In Flood Management Group
Offaly Teachers Win National STEM Award
Appeal Lodged Against 600 Acre Laois Solar Farm Project
Government Funding To Benefit Midlands Historical Structures
Former GAA Referee Pleads Guilty To Indecent Assault
Laois TD Warns EU Plans Threaten Irish Neutrality
Almost One Million Cigarettes Seized In Offaly
Management Can Easily End Industrial Action - SIPTU
Westmeath Credit Union Manager Wins Lifetime Achievement Award
Midlands Readers Encouraged To Take Part in MS Readathon