Single people are being celebrated on what students in China coined an 'anti Valentines Day.'
A day created in China to celebrate single people, has transformed into a major shopping event.
Singles' Day was started by a group of students in China in the 90s, who coined it as an 'anti-Valentine's Day'.
However, in recent years, the day is used as a marketing ploy in China, and for brands to attract online shoppers.
In Ireland, more than 1.5 million people described themselves as single in the 2016 census - the majority of whom were aged under 40.
Mairead Loughman, who's a matchmaker and dating consultant from Mullingar, says many Irish singletons aren't good at flirting:
Man Hospitalised With Serious Injuries Following Offaly Crash
Biodiversity Children's Book Launches In Midlands
Over €3.8m In IT And Minor Works Grants Going To Midlands Schools
Midlands Property Prices Continuing To Rise
Mercosur Vote Down To The Wire - Midlands MEP
Offaly Community Sports Facility To Remain Closed Over Christmas
Westmeath Security Expert Welcomes Gardai Training For EU Presidency
Lower Childcare Fee Caps Could Lead To Closures - FECP
Gardai Investigating Potentially Suspicious Approach Of Child In Laois
Midlands Animal Rescue Shelter Unequivocally Against Fox Hunting
Judge Disappointed And Surprised By AG Ruling On Burke Contempt Of Court Referral
Five Maternity Reviews At Portiuncula Hospital Ongoing
Gardaí Confirm Discovery Of Man's Body At Midlands Premises
Laois Senator Warns Blister Pack Funding Cut Will Lead To Dangerous Confusion
Call To Fast-Track Living City Initiative For Westmeath Town
Midlands Community Sports Facility Closing With Immediate Effect
Man Arrested In Connection With Fatal Offaly Fire Released Without Charge
Westmeath Waste Facility Remains Temporarily Closed
Laois Man To Be Laid To Rest Friday
Laois Community Safety Partnership To Start January