However, it's facing a challenge due to a lack of hotel beds.
Hotel availability will pose a challenge for Tourism Ireland this year.
It's launching its plan to promote Ireland overseas for the next 12 months - but there are increased pressure on beds, due to the demands for refugee accommodation.
A recent Failte Ireland report found nearly one in five tourist beds in Offaly and Westmeath are being used by a refugee or asylum seekers - while in Laois, that figure is just over one in ten.
Tourism Ireland CEO Alice Manseragh says 12% of registered tourist accommodation is out of use for humanitarian purposes - but she's confident they've got a solution:
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