The show has come under fire in recent days.
The fallout from I’m a Celebrity South Africa is highlighting 'invisible forms of abuse'.
That's according to Offaly Domestic Violence Support Service, after soap star Adam Thomas became visibly emotional throughout the series and reacted under pressure, sparking debate online about his behaviour.
It came after persistent conflict with former pro boxer David Haye.
Anne Clarke CEO of ODVSS believes his responses stem from 'reactive abuse', where someone subjected to repeated provocation eventually lashes out.
She says it mirrors patterns seen in abusive relationships, where the instigator’s actions are overlooked:
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