Unique Midlands Product To Hit Supermarket Shelves Nationwide

Thursday, 23 September 2021 17:23

Feighery's beetroot juice is the first of its kind in Ireland.

Ireland's first and only home-produced beetroot juice is hitting supermarket shelves across the country.

Offaly company Feighery's Farm has been picked up by SuperValu and will have their products distributed to stores around Ireland over a three-week period from September 23rd.

The Kilcormac-based family business has been selected out of 290 'Food Academy' suppliers.

SuperValu’s Food Academy programme that is run in conjunction with Bord Bia and Local Enterprise Offices.

Feighery’s Farm Irish Homegrown Beetroot Juice was founded by Anne Marie Feighery in 2019 after she discovered there was no Irish beetroot juice available and the only option for the Irish consumer was to drink imported versions from the UK and Germany.

The award-winning antioxidant and nutrient-rich juice is made from homegrown, pesticide-free Offaly Beetroot and Tipperary apples sourced locally.

Anne Marie Feighery says; "We are delighted to have the opportunity to sell our products in SuperValu stores around the country.

"The Food Academy provided the opportunity to showcase my product with confidence with Ireland's leading grocery retailer.

"SuperValu’s large and faithful customer base meanwhile has grown our sales and business considerably since then and this distribution will be huge for us.

"Going into SuperValu stores nationwide is very exciting and extremely encouraging that SuperValu has put their faith behind my product and brand.

"It will allow me to reach a wider customer base and increase awareness of an Irish made juice that offers multiple health benefits."

Carmel Biggane, Food Academy Manager, SuperValu, says; "The Food Academy programme was designed to help small businesses through their journey from start-up to getting their products on our shelves.

We believe in supporting local Irish producers and are incredibly proud to have helped so many local producers through the years.

This nationwide distribution is a testament to the benefits of the Food Academy programme and the high standard of companies the programme continues to support.

We are really looking forward to seeing these great products on SuperValu shelves around the country."