Midlands Trail To Be Reviewed By Fáilte Ireland

Monday, 29 August 2022 14:44

The route passes through Westmeath.

Fáilte Ireland is carrying out a review of a tourist trail in the midlands.

The Táin Trail Route passes through Westmeath, Louth, Meath, Longford and Roscommon and stretches from the Cooley Peninsula to Rathcroghan.

The purpose of the review is to transform it into an internationally iconic walking, hiking, cycling and driving route that possesses a variety of experiences and links existing attractions on the trail.

The project will focus on creating defined thematic experience routes that enhance the existing offering to provide comprehensive experiences telling the ancient Táin Trail story. This will be achieved by blending a range of experiences from food and activities to attractions and events, pinpointing brilliant visitor experiences that will disrupt typical visitor flow encouraging increased dwell time along the route, and identifying new and supporting experiences along the route.

All work will be aligned with the Ireland’s Hidden Heartlands and Ireland’s Ancient East experience brands and carried out in consultation with industry stakeholders.

Speaking about the project Director of Regional Development Paul Keeley said:“The development of the Táin Trail is an important part of the long-term tourism development in Westmeath, Louth, Meath, Longford and Roscommon. Improving accessibility, orientation and signage along the route will boost its attractiveness to domestic and international visitors, driving demand and increasing dwell time in the area. We envisage the Táin Trail will become one of the iconic tourist trails in Ireland, and look forward to working closely with the Local Authorities, stakeholders and suppliers to execute this project.”

An invitation to tender was issued by Fáilte Ireland on 17th August to identify a supplier that will undertake a review and audit of the current Táin Trail offering, and develop a plan to re-optimise and reimagine the route. This will include access, orientation, signage, interpretation, sustainability and transportation elements, and will tie in with both the Ireland’s Ancient East and Ireland’s Hidden Heartlands brand propositions.

The closing date for applications is Wednesday 14th September 2022 at 12pm.