One in three partners of both sexes forgot the big day.
Two in five Irish women say their men have completely forgotten about Valentine's Day in the past.
A Lottoland survey found one in six partners resorted to buying a last minute bunch of flowers or a cheap gift from a petrol station.
Overall, a third of partners of both sexes forgot the big day, while just over 1 in 10 bought a cheap gift at a petrol station or got a takeaway instead of going out for a nice meal.
Munster men are the worst offenders for the last minute token bunch of cheap flowers while Dubliner's have the worst track record of getting stood up on Valentine's Day.
Manager at All Occasions Florist in Portlaoise, Yvonne Harte says people are going beyond red red roses this year:
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